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Cerato GT Get Mean - 30 Second TVC
Dear Friend,
We’ve recently released our latest work for Kia: the launch of the all new
Cerato GT in the Australian Open tennis.
Kia asked us to create a campaign that showed a different side of the brands personality. We all know Kia make great quality, value for money cars, but not everyone knows there is a performance side of the brand too.
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Get Mean Interactive Game
We created a fully integrated campaign that invites people to participate in the comms. Built around a Digital Gaming Experience, the campaign is a true integration, into TV, Digital, Out Of Home, Print, Radio as well as activations at the Kia Australian Open in Melbourne.
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We’re pleased to say that the entire campaign, from strategy to creative, media to digital and activations was driven by the Innocean team with the co-operation of our clients at Kia.
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